ifeelgood 24/7 health clubs
Challenge
Brisbane based start-up ifeelgood 24/7 recruited enso to develop and launch an exciting new brand of express health clubs. Starting with a blank canvas, enso worked with ifeelgood 24/7 to identify and define their brand platform and unique positioning, then express it creatively with a name and visual identity.
Solution
Logo design, brand advertising and website development followed the initial brand platform work. The visual identity, encompassing the ifeelgood green, people imagery and hand drawn typefaces, coupled with the honest and humorous vocabulary applied across all touch points, reflects the fun, friendly and unpretentious personality of the brand. The website is a key brand touchpoint optimised for tablet and mobile devices. The scrolling landing page communicates the brand promise in a fun and engaging manner. Individual club pages utilise an isotope layout to facilitate easy access of information. Custom photography of gym interiors and real gym members and staff contribute to the authentic and personal feel. The project implementation included: Brand platform development Brand naming Visual Identity development Advertising Photography Video production Website design and development
Enso - Creative Communications Agency
Enso is a global, full service creative, brand, advertising, marketing and communications agency with offices located in Brisbane and Sydney.
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