St. Paul’s Towers

A Marketing Story by Resin Advertising about stpaulstowers-esc.org

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stpaulstowers-esc.org

Increase Sales

Challenge

St. Paul’s Towers faced challenges of a neighborhood in transition, a downturn in economy, a new sales director, a building in need of renovations, aging population, lowest of all six communities in occupancy at 82%. Worked together to launch the rebrand and simultaneously develop and execute an aggressive sales/marketing strategy to increase occupancy.

Solution

Created a calendar of events. Both large group and small group event mailers to targeted purchased mail lists. Sales follow-up strategy. Resident referral program. New Move-In Welcome parties and a host of resident-specific action items made the residents feel part of the drive to help this community succeed.

Branding Strategy

Event Management