St. Paul’s Towers
Challenge
St. Paul’s Towers faced challenges of a neighborhood in transition, a downturn in economy, a new sales director, a building in need of renovations, aging population, lowest of all six communities in occupancy at 82%. Worked together to launch the rebrand and simultaneously develop and execute an aggressive sales/marketing strategy to increase occupancy.
Solution
Created a calendar of events. Both large group and small group event mailers to targeted purchased mail lists. Sales follow-up strategy. Resident referral program. New Move-In Welcome parties and a host of resident-specific action items made the residents feel part of the drive to help this community succeed.
Results
+12% increase
Resin Advertising
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