Challenge
Nimbus Maps’ main objective was acquisition. The SAAS comprises both an Essentials package, which is free to use, and a premium Elite package. They wanted to drive both new sign-ups to the software, and increasing the number of existing users upgrading to the premium software.
Solution
In accordance with the tiered service they offer, we developed an innovative tiered PPC strategy: – We targeted new users with search ads to attract them to the Essentials package – We then encouraged existing users to upgrade to the Elite package through incisive remarketing ads
Results
As a result of our multi-tiered PPC strategy, Nimbus Maps were able to achieve their acquisition targets. Our PPC efforts also saw a decrease in CPA and, as a result, an increase in ROI.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.