PhRMA Partnership for Prescription Assistance


REQ + PhRMA
Brand Development


18,100,000

Site Visits

Challenge

Create and modernize PhRMA’s Partnership for Prescription Assistance (PPA) within all digital touchpoints - social media, website, and other online resources - to transition as much consumer traffic as possible away from call and postal fulfillment centers.

Solution

  • Website Creation
  • Mobile App Development
  • Search Engine Optimization (SEO)

REQ partnered with the Pharmaceutical Research and Manufacturers of America (PhRMA) to create and manage the Partnership for Prescription Assistance (PPA). REQ worked with PhRMA over a decade-long relationship to continually refine and improve the PPA platform, pparx.org, to better serve patients and meet their needs for free- and low-cost medicines.

REQ also equipped PPA with creative content, messaging strategies, and technical resources, such as a free clinic finder, to drive patient interest and inspire engagement. This strategic approach influenced PhRMA’s continuing focus on becoming a global leader in health messaging.

Results

  • 18,100,000 Site Visits

10.5 million patients connected with assistance programs
18.1 million website visits in 11 years

PhRMA

The Client
PhRMA

Pharmaceuticals
~240 Employees
REQ

The Agency
REQ

Washington, District Of Columbia
~69 Employees