Chemres : New Look, New UX State-Of-The-Art Experience
Challenge
CHEMRES is among a select few chemical compounders to achieve medical-grade ISO quality—an accomplishment that has many positive implications for their global customer base. Yet, their existing website didn’t come close to presenting the company’s extensive capabilities.
Solution
The SFA Marketing team helped redefine CHEMRES’ messaging to convey the company’s superior technical knowledge and infrastructure, and present a redesigned corporate website that looks as state-of-the-art as the company actually is. Using color, crisp imagery (stock and location photography), and a bold new identity, the new CHEMRES.com is now closely aligned with the end products their customers make. Site visitors can easily navigate to their industry or application, or reach out for engineering assistance through multiple options that also provide lead capture for CHEMRES sales. The site is mobile-friendly, user-friendly and clearly demonstrates CHEMRES’ leadership in the chemical marketplace.
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