National Association of Broadcasters (NAB)
Challenge
Revamp and expand the Free Radio Alliance coalition with grassroots engagement, and cultivate relationships with Capitol Hill and industry members through digital communication to prevent controversial legislation from passing.
Solution
We developed an SEO-optimized campaign website for the Free Radio Alliance which incorporates sound-waves paired with short video. Since launching in September 2016, The Free Radio Alliance has deployed highly targeted campaigns to equip and empower local radio fans across the country to take action to protect local radio.
Results
880% increase in alliance membership 1,100% increase in site traffic 26% decrease in bounce rate 794% increase in Facebook page likes 1,100 legislator connections
REQ
REQ is deliberate and agile, skillfully delivering the digital needs of corporations, government, and nonprofits. As a digital marketing company, we help our clients determine their own future on today’s rapidly changing media landscape bringing reputation, advocacy, brand, and business results to new heights. We provide clarity and metrics at the...
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