Challenge
Position and amplify the CSRA brand as a true innovator and the IT company of choice to attract potential customers and employees.
Solution
Our approach REQ developed a brand position – “Think Next. Now.” – to connect each of CSRA’s touchpoints, from messaging strategy to website to advertisements. Built in Drupal, the website is compelling, easy to navigate, and showcases CSRA’s mission to imagine a better future and deliver it today. As a cybersecurity government contractor, the website is more than just aesthetically pleasing – it underwent rigorous security testing and meets some of the highest cybersecurity standards. However, there is much more to brand awareness than a website. REQ conducted a “Pentagon Takeover,” placing advertisements across the Pentagon City Metro station and bus stops around Washington, DC, to reach their target audience: those working for the Department of Defense. Furthermore, CSRA ran a television advertisement in key markets during the 2017 Super Bowl, which helped stimulate a 35% increase in job applications in the weeks after the big game. After seeing the success of their first TV spot, CSRA aired another ad during the 2018 Super Bowl. Shortly after the 2018 Super Bowl spot aired, CSRA was acquired by General Dynamics for $9.6 billion.
Results
$9.6 billion acquisition by General Dynamics 35% increase in job applications Gold Sabre Award for the “Think Next. Now.” brand strategy campaign
REQ
REQ is deliberate and agile, skillfully delivering the digital needs of corporations, government, and nonprofits. As a digital marketing company, we help our clients determine their own future on today’s rapidly changing media landscape bringing reputation, advocacy, brand, and business results to new heights. We provide clarity and metrics at the...
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