US Service Animals
Challenge
US Service Animals is a US service animal registry providing registration for service animals, therapy animals and emotional support animals for those in need. They market to the entire US and Canada with an emphasis on helping disabled people and those who need an affordable solution to register their service animal. CHALLENGE US Service animals was a new business in a competitive and small niche industry. Being new and rising against competitors who have been marketing for many years is a challenge on its own. We quickly presented our thoughts on what needed to be achieved. Actionable strategies included developing and growing a strong online presence; creating brand awareness; define, find and engage target audience in niche industry; and create a long-term solution for sustainable growth.
Solution
Relativity decided to develop a strategic search engine marketing plan with an actionable roadmap. We then engaged in strong market research and conducted an overhaul of existing paid search strategies. We needed thorough A/B split testing of ad text, landing pages and checkout process (funnel testing)as well as removing and blocking negative keywords and irrelevant search queries to save budget that could be allocated towards productive keywords
Results
US Service Animals became a dominating presence in their industry online. They increased their sales revenue by 5,350% and are dominating at #1 Google Positioning for all target keywords.
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