Rewild The Rainiers

A Marketing Story by DNA about Rainier Beer

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Rainier Beer

Product Launch

Challenge

Rainier Beer is famous for its weird, old ads featuring larger-than-life ‘wild Rainiers’ roaming the Pacific Northwest wilderness. But these days – much like the rest of us – the wild Rainiers have adopted a more urban lifestyle, with boring office jobs and gym memberships.

Solution

So we started a movement to re-introduce the majestic wild Rainiers to their natural habitats. And along the way, we all might just benefit from a little wild in our lives as well. It’s time to Rewild the Rainiers. To help launch their new light beer, Rainier Summit, we didn’t just announce it. We hatched it with an epic 5-day livestream featuring all manner of wild creatures and special guest stars.

Corporate Identity

Video Production

Source: http://dnaseattle.com/work/rainier-beer/

~45 Employees

$10,000 Min Budget

1 Stories

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