Coyote Coffee Cafe

A Marketing Story by Red Razor Marketing about Coyote Coffee Co
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C
Coyote Coffee Co
Improve User Experience

Challenge

Coyote Coffee Cafe is a local family-owned cafe with 3 Upstate locations in Easley, Powdersville, and Pickens. They serve a full menu of coffee, specialty drinks, and meals in fun and cozy spaces. They sell merchandise in their cafe and on their website and have an online ordering system for all 3 locations. Challenge: The client’s website was an unnecessarily complex multi-site with 2 different e-commerce platforms. The client didn’t know where all of the information was located, what platforms were being used, etc. The design was also dated and unattractive and didn’t accurately portray the cafe’s aesthetic.

Solution

Goal: To give users a beautiful site that also makes online ordering easy. To update the design to reflect the fun and welcoming cafe atmosphere. Approach: We completely redesigned the site to reflect the cafe’s brand and to simplify online ordering for both merchandise and food/drink. We built multiple sites in WordPress that could be managed from one dashboard and integrated their existing e-commerce platform. This helped make the site easier for the client to navigate.

Results

The client now has an updated, modern website to match the cafe’s brand and personality while also delivering the functionality of an in-depth e-commerce platform.

~10 Employees
$5,000 Min Budget
1 Stories
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Red Razor Marketing

Greenville, South Carolina

Red Razor Marketing specializes in digital marketing including web design, seo, ad services, video, social marketing, content writing, email marketing and more.

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