Challenge
Strengthening customer connections with 1:1 email messaging Coach wanted to cultivate more personal relationships with their customers.
Solution
Machine learning drives personalization Together, Coach, Epsilon, and Conversant developed an 8-week pilot program geared toward understanding the impact of a more personal email experience. Matching each customer profile to modeled attributes and data-driven insights, categories were identified for the selected audiences. Then AI-based IQ informed recommendations for individual subscribers, and Epsilon PeopleCloud Messaging delivered 1:1 inbox content to test audiences.
Results
Coach delivered personalized inbox content that drove 18% more engagement and a 3.7% higher average order value—a performance that won them an EIS Award for Email Marketing Excellence. 3.7% lift in online and offline average order value 9.5% lift in site visitors 3.1% lift in revenue per recipient
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