Torani: Giving the 'Gram a Splash of Fun and Flavor
Challenge
Torani, the premium flavored syrup behind the counter of all your favorite bars and cafes, asked us to find a colorful way to bring their brand to life on social. Our guiding principle: to turn the everyday into the “everyday-extraordinary” with thumb-stopping content that lets Torani's personality shine through.
Solution
We challenged ourselves to keep things fresh with a variety of content like recipes, product tips, jokes, and nods to pop culture and the holidays. Ultimately, we wanted to give Torani a spontaneous and colorful personality that communicated the brand ethos: a desire to surprise, delight, and create fun, shareable experiences for all. We produced all this social media magic with just a two-person dream team – from photography to stop-motion to video, we ideated, styled, and shot everything ourselves.
Results
We're not just patting ourselves on the back – our audience is also liking what they see. We've increased the brand's following by 55% in just over a year and are steadily elevating engagement with both food-service operators and at-home consumers. OMMA Awards Finalist for Online Marketing (Non-Alcoholic Beverage category)
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