Challenge
With the goal to unify the state around a single identifier, IN Indiana amplifies authentic voices and stories from real Hoosiers and destinations around the state. Rather than marketing under a single tagline, we took an unprecedented approach — creating a universally adaptable headline with the state of Indiana at its center.
Solution
Truly a full-service project, we built out an entire strategy deck, produced video content complete with scripted voiceover, held extensive photo shoots across the state, and designed several collateral components, all while maintaining solid partnership relations statewide. One of the most unique collateral pieces our team designed was free, downloadable IN Indiana tool kits, where everyone has access to participate IN Indiana and invite neighbors to stay, play and build a life here.
WeCreate
+WeCreate is an industry-leading marketing and advertising agency for the travel, hospitality, and economic development industries. We create a journey of discovery using a combination of analytics, creative storytelling, and hyper-targeted advertising. We have a proven track record of delivering world-class creative and actionable insights that unify audiences, optimize results,...
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