Schwarzkopf Color & Win
Challenge
Schwarzkopf Professional wanted to increase brand awareness, reward existing customers, and introduce new customers. The target demographic was Salon Professionals and Salons.
Solution
A customized “instant win” program by RAVEN5 that allowed salon professionals the opportunity to instantly win prizes by checking printed pin codes received on purchased products. In addition entrants had the opportunity to earn entries into various draws. The program allowed for account creation, signup survey and the ability to see a summary of prizes won, as well as complete a digital prize fulfilment form to confirm eligibility for prizes won. A customized “instant win” program by RAVEN5 that allowed salon professionals the opportunity to instantly win prizes by checking printed pin codes received on purchased products. In addition entrants had the opportunity to earn entries into various draws. The program allowed for account creation, signup survey and the ability to see a summary of prizes won, as well as complete a digital prize fulfilment form to confirm eligibility for prizes won.
Results
The four month long campaign was a success gaining 1,395 registrations, 26,413 pins claimed (22.01%), 2,373 prizes won (15.06%), and 16,977 draw entries
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