Houston Overhead Doors
Challenge
In February 2010, Houston Overhead Garage Doors (HOD) came to fairmarketing (fairmarketing) seeking ways to boost their web traffic by increasing their presence on the web as well as reducing the cost per conversions on their pay per click ads. Since there are many similar businesses in the Houston area, HOD faced the difficulty in standing out in a huge metropolitan area. In order to set them apart from the rest, fairmarketing devised a strategy that would gain them a larger presence on the web and establish them as a knowledgeable and skilled leader in the garage door industry.
Solution
Fairmarketing instituted a 30-keyword SEO campaign using phrases that were designed to draw interest from potential customers and, at the same time, highlighted their business offerings. Using proven SEO techniques, fairmarketing optimized the HOD website by adding static content through the 30-keyword campaign and updating the site constantly with fresh content using weekly news articles, which were placed on the site’s home page.
Results
This content gave HOD credibility as a leader within their industry and was able to net them No. 1 page rankings organically on many of the top search engines with several of the keyword phrases. In addition, continuous blogs and onsite articles attributed to the rise of HOD on search engine pages.
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