Challenge
Oransi makes top-rated air purifiers that people use and need. They believe everyone deserves to breathe clean, fresh air and have been doing this for over 15 years. To achieve this, they challenge the status quo to build better air purifiers. Performance is most important in addition to being simple to use and reliable. Orani’s air purifiers clean 99.99% of airborne particles and have been considered the “Tesla of air purifiers.” Oransi has been designing and making air purifiers to provide people with the cleanest air possible, and that’s something that they’ve excelled at. However, they weren’t sure what to do when it came to promoting themselves and building a community on social media. Oransi expressed that they didn’t have experience with social ads and content, so they decided to stick to with what they do best and try out Bearly Marketing to meet their social media needs.
Solution
Social Media Strategy Before working with Bearly, Oransi wasn’t delivering on social. They lacked a solid social presence and needed a way to get their sales going. Bearly Marketing delivered the following solutions. Content Creation & Social Media Management We created high-quality, branded social content to set them apart from other air purifiers on the market. Oransi is one of the highest-rated air purifiers out there, and we made sure that their social presence reflected that. Bearly is posting three times per week to Oransi’s Facebook, Instagram, Twitter, and Pinterest profiles. Enhanced Instagram, Pinterest, & Twitter Our team utilized online tools to spark engagement on these platforms. Engagement is primarily done through following accounts that use hashtags that are relevant to the audience we wanted to attract for the Oransi brand. Paid Social Ads Bearly created Facebook Boost campaign, Facebook Likes campaigns, and eCommerce campaigns on Facebook and Instagram to increase brand awareness, build a strong following, and generate more sales for Oransi’s air purifiers.
Results
Reach 1,765,395 Impressions 5,172,875 Clicks to Website 63,497 Click-Through Rate 1.23% Cost per Click to Website $1.47 Product Views 35,652
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