Walmart – Free Assembly Soft Launch

A Marketing Story by Peterson Milla Hooks about Walmart

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Walmart

Product Launch

Challenge

What do you do when the world’s largest retailer asks you to help launch their newest flagship fashion brand? First, you give your team high fives all around—then you get to work by changing how shoppers think about fashion at Walmart.

Solution

We created a unique brand voice for Free Assembly, and established a look and feel that is elevated and inspiring, yet inclusive and authentic. We brought the brand to life across in-store, print, and all forms of digital—including social media, OLV, rich media, display, influencer, native and custom content.

Branding Strategy

Digital Design

Press

Social Media Management

Online Advertising

Source: https://pmhadv.com/walmart-free-assembly-fall-launch/

~749 Employees

$50,000 Min Budget

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