North Raleigh Plastic Surgery
Challenge
North Raleigh Plastic Surgery, led by board-certified plastic surgeon Dr. Juan Ortiz, provides compassionate cosmetic surgery to patients in the Raleigh area. Founded in 2018, North Raleigh Plastic Surgery had no digital footprint. Dr. Ortiz knew that if his website and practice were going to be successful, he would need ongoing marketing. They found TheeDigital after searching for a local digital marketing company. After meeting with our team where they were presented with a personalized strategy, they believed we were the agency for the job. TheeChallenge Since North Raleigh Plastic Surgery was a brand new practice, they needed to establish their digital footprint from scratch. This included working closely with their web development team to ensure their site was ready for launch. We also worked closely with Dr. Ortiz and his team in order to better understand his patients and his practice. This helped form both our SEO and PPC strategy and this communication continues to be vital to our partnership.
Solution
Our first goal was to get quality content onto the website. Our copywriter got to work creating informative, SEO content around each procedure. This required plenty of subject matter research. Extra care was taken to write content in a way that is sensitive to the reasons people pursue surgery. We also worked to establish the practice on Google My Business and various social media platforms. Once the site was launched, we created around Dr. Ortiz’s most popular procedures. These campaigns helped increase his brand awareness and website traffic while our SEO efforts were taking effect. Mobile-Friendly Design With much of their traffic coming from mobile devices, it’s important to choose a company that knows how to create content that can easily be viewed on all mobile devices and that is also thumb-friendly so readers can easily see the site’s content. It has to offer a truly mobile-friendly experience, ensuring it loads quickly, it’s easy to fill out contact forms, and offers an intuitive layout. Having a truly mobile friendly experience also improves Google search engine rankings, so the website is now more visible to clients that are in need of legal counsel. Easy-to-Use Contact Forms When dealing with the topic of healthcare, it’s imperative for doctors to be able to connect with their clientele. Many times patients prefer to communicate via email for their first contact with the practice. Our team of web designers and developers needed to make it easy for potential customers to view pricing, see before and after photos, read patient testimonials and ask the doctor questions about their particular medical issue.
Results
Over a year and a half after starting digital marketing with TheeDigital, North Raleigh Plastic Surgery is still a valued client. Marketing a website from scratch isn’t always easy, but our marketing team’s efforts have resulted in creating a digital presence for Dr. Ortiz and his plastic surgery practice that is informative, comprehensive and mobile friendly.
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