Challenge
Back in the early 2000s, Discover Card faced a crisis. It was everyone's favorite "sock drawer" card... a good backup but left mostly unused except for emergencies. Additionally, other cards had adopted Discover's benefits and cash-back programs, leaving Discover Card with a dated 1980s identity and no real differentiation.
Solution
UpShift worked with VSA Partners and Ogilvy to update the brand identity—we scrapped the old, dated sunset logo for a clean sans serif font with a solid-orange "O" that referenced the sunset but modernized it. Then, UpShift created a fresh take on their advertising campaign that was resounding fresh in the market—and got Discover Card the attention it needed to promote its newly-refreshed benefits, rewards, and attention to service.
Results
Card usage went way up. HHI of card users also increased dramatically. Discover Card toward has a fresh, modern brand identity—and one of the industry's highest retention rates.
UpShift
UpShift is one of the nation's leading boutique branding and design agencies, specializing in multifamily real estate, hospitality, luxury consumer, healthcare, financial services, and B2B. With offices in Chicago and Los Angeles, we create integrated brand experiences across print and digital channels that empower all of your key deliverables with...
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