Lugelo

A Marketing Story by Perception System about Lugelo Storybook
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Lugelo Storybook
Product Launch

Challenge

The client was searching a solution partner, who can deliver something more than standard a social media networking. The social media concept involves three innovative integrations, storybook, timeline, and journal. It demands the active involvement of seasoned web developers with adequate experiences in social networking portal development along with required innovative feature integration. The Perception System proved to be an ideal web development company for their requirements in California, the USA.

Solution

We have taken a bit different approaches for evaluating the requirements. We gave a distinct questionnaire for this project to understand the persona in the user research stage. We have run a survey and segregate various relevant features and ask the client to select the most appropriate ones. Our team then took the design thinking approach to serve the user research for the web application. Storybook The client wants to provide a central place for Lugelo users to share their experiences with the brand or personal experiences using storytelling techniques in a storybook. A story can contain multiple moments to it with an image, video, text, document or an audio. A user can invite his friends to contribute on this story. Eg. a company’s employee is making story of picnic days with friends so he invites his colleagues to add their words & media in different moment. Timeline The story is represented to public if user wants to share the story as public. And this story is appeared as a timeline to people. Now, people can like or put comments to it. The brand has powerful features to bring various story formats on its timelines, such as Snapchat stories, WhatsApp Status, Instagram Stories, YouTube reels, Facebook stories, Skype highlights, Medium series, and much more. Enable brands to add interesting milestones from its brand history or product history. Genuine Approaches Taken by Team of Web Developers at Perception System The client has selected Perception System as its social media development technology partner and wanted an innovative social networking site exclusively attached with Kenya and regional culture. Therefore, our web developers have taken the right approaches to beat the challenge. Analysis Our social media web developers, business analysts, and web designers have analyzed requirements for project & considered client-side expectations with precisely. Project Planning We have prepared a detailed project plan according to the client’s needs and set up milestones, as well as deliverables according to the scope of work. Project Architecture Perception System put additional efforts to define the architecture for the challenging social networking site. Wireframe & Prototypes Our team took the UX at gradual level to solve existing user’s pain. They came up with wireframes and presented to technical teams and clients. After few iterations we could finally make up the main pages. Designing & Programming We considered React JS as a front-end after analyzing on other technologies. Hence, we made the user interface decouple from the backend. How We Reached the Viable Solution? Our Journey towards the Solution was highly challenging and a lot of lessons to learn for our web development team. We had finally hit the following objectives successfully, such as Creation of Storybook We have empowered end-users to create interesting stories around the brand product experiences using texts, images, and multimedia content. Creation of Timeline The web portal allows brands to integrate relevant and inspiring stories from the storybook to timeline of the brand page or simply publish as a post on Lugelo. Invites We have enabled brands and end-users to invite friends and other contributors to contribute in meaningful ways, share the contributions, and garner social Likes. Support & Maintenance A comprehensive support and post-development maintenance services to ensure the smooth running of the website throughout its lifecycle. Striking Features 01 Storybook Storybook modules with rich tools to create interesting and inspiring stories using multimedia content. 02 Moments Modules to capture memorable moments and setup on the timeline. 03 Invite Automatic invitation sending tools to invite friends to contribute using various channels. Technologies We Used Python Hadoop React JS PostgreSQL

Results

Milestones & Deliverables The web front was supposed to be made in just 60 days and we finished it on time. Achievements The website has achieved quick adoption among the regional and international users and touched the 20K+ number of users within a short span. Satisfaction We delivered the social networking site successfully to the customer and provided a satisfactory level of maintenance & support.

~150 Employees
$25,000 Min Budget
1 Stories
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Perception System

San Jose, California

Perception System is a renowned web development consulting company offers web technology consulting, software product development & online business solutions.

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