Malpractice Law Firm Website Design Wins Big
Challenge
Simonson’s former personal injury and medical malpractice law firm had worked with Trighton for more than 5 years and had been enjoying the benefits of its website’s top ranking in Google for many years. Therefore, when starting a new firm, Simonson wisely chose to continue working with Trighton and sought to leverage the authority of his former firm’s web presence in conjunction with his own professional authority as a preeminent New York City attorney. This situation presented a major marketing challenge because the new law firm had a different name, different domain, and different physical location than his previous firm. Moreover, Simonson Goodman Platzer did not have a brand or website, and they needed both immediately to begin acquiring clients and laying the foundation for the firm’s future success.
Solution
The Trighton team knew they had to gain consensus among key stakeholders and move quickly to launch a new custom responsive design website and comprehensive internet marketing strategy. They also knew they had to do everything possible to the fullest extent possible to successfully meet the challenge presented by creating an effective web presence and marketing plan for a new firm with exceptionally high standards of quality and performance. Working collaboratively and efficiently, the Trighton team partnered with Simonson, Goodman and Platzer to develop branding, a new best in class responsive website, and a well-planned, integrated marketing strategy, including search engine optimization, local search, video marketing, social media marketing and content development. And they did it all within a matter of weeks to meet Simonson Goodman Platzer’s expedited timeline.
Results
The Trighton team executed at the highest level of detail for the ultimate level of success. They were there with good ideas and open communication, unparalleled client support, and the expertise to put advanced, coordinated marketing strategies into place immediately when Simonson, Goodman and Platzer needed them. Simonson says, ”White glove service doesn’t begin to explain the kind of support we received from Trighton. Jody and his team were available to us with excellent ideas and solutions whenever we needed help or had questions. We are elated by what we’ve accomplished so far with Trighton and what we know partnering with them will help us achieve in the future.” Simonson Goodman Platzer PC’s responsive medical malpractice attorney website design, expertly optimized for search and conversion, was launched September, 2014. Immediately thereafter, the new firm began experiencing the benefits of the website and their coordinated internet marketing strategy. With Trighton’s expert execution of advanced search engine optimization (SEO) tactics, Simonson Goodman Platzer was able to retain the high SEO rankings and authoritative digital presence of the founding partner’s previous firm.
Trighton Interactive
Trighton Interactive is a full service digital agency with expertise in internet Marketing and Attorney SEO. Our targeted strategies drive proven results. Trighton Interactive offers a complete range of online marketing services, from search engine optimization to videography, branding and content creation. And while we are...
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.