Maximizing search potential and improving qualifying leads!
Challenge
A leading commercial HVAC coil manufacturer and supplier of custom and replacement heat transfer products, NWC had two challenges: 1) not just to get a volume of leads, but rather qualifying leads, and 2) maximize the search potential for important product lines.
Solution
PBJ Marketing approached this campaign with a top-of-funnel and bottom-of-funnel approach. At the top they enhanced targeting paired with optimized bid strategy to maximize reach, improve conversions, while controlling costs, and at the bottom they set-up call tracking to gauge the lead quality and identify potential opportunities top of the funnel to improve lead quality.
Results
Thanks to PBJ Marketing's detailed and top-to-bottom approach, they were able to see an increase in conversions by over 420%!
PBJ Marketing
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