28% increase in engagement for The Arcus Foundation!
Challenge
The Arcus Foundation is an international charitable foundation focused on issues related to LGBT rights, social justice, ape conservation and environmental preservation. They came to PBJ Marketing in hopes they could acquire a $10,000 Google AdWords Grant as well as launch a targeted four-month AdWords campaign.
Solution
PBJ helped secure a $10,000 Google AdWords Grant for the prestigious Arcus Foundation, dedicated to the idea that people can live in harmony with one another and the natural world. PBJ launched a very targeted, four-month AdWords campaign focused on brand awareness nationwide as requested by the brand, and did so with a strong foundation of research and audience engagement.
Results
Not only were they successful in acquiring the $10,000 Google AdWords Grant, but The Arcus Foundation received 1.3 million impressions, 5,753 clicks, and a 28% increase in engagement!
PBJ Marketing
We are a community of creative thinkers, dedicated strategists, and wise counselors across all things digital. Amid colleagues and clients, we recognize the value of the individual, the power of the team, and the effectiveness of transparency and collaboration.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.