Managing A Digital Marketing Program End-to-End
Challenge
Anve Group had a brick-and-mortar store, two e-commerce stores, and contractors who offered design services to manage, but they couldn’t do it all. They decided to focus on their retail store, so they needed to find a marketing partner that could manage their digital marketing and advertising program end-to-end and fulfill requests on demand. The Anve team recently launched a new website and social media pages, but they needed support managing both, as well as driving traffic to the new website before shutting the old site down. They also needed help ensuring that all of their products were available online.
Solution
Anve Group’s owner worked with SharedTEAMS to: Draft search-engine-optimized blog articles. → Our website and communications teams collaborated to identify high-potential keywords and draft blog articles with on-page SEO. These blogs showcased Anve’s expertise, drove website traffic, educated and entertained prospects, and promoted Anve’s products and services. Manage advertising efforts across multiple platforms. → Our advertising team audited, optimized, and managed Anve’s Google and Microsoft advertising campaigns, improving overall performance, increasing CTR, and lowering CPC. Draft, design, and schedule social media posts. → Our social media team managed Anve’s Pinterest, Facebook, Instagram, and Twitter pages, which shared product updates, educational and inspirational content, and drove traffic to the new website. Set up a product catalog on Pinterest. → Our team set it up so every new product added to the Anve website would also be added to Pinterest. This automated Anve’s Pinterest efforts while increasing the number of buyers who would view their products while actively shopping for kitchen and bath products.
Results
Our team helped increase Anve's website traffic, lower search ad CPC, and streamline their product promotion efforts across multiple platforms, saving them time.
SharedTEAMS
SharedTEAMS is a membership-based "shared marketing department" that supports small to medium-sized businesses across the globe. Our team works as a fluid extension of each of our member’s businesses by executing projects and developing strategies in whatever capacity is best for your unique needs. You can delegate any marketing task...
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