TraceLink builds awareness with Overdrive!
Challenge
TraceLink came to Overdrive to put together a primary message ABM campaign for their network-based incident tracking and process management solution, Agile Process Teams (APT), for pharma supply chains that built awareness and targeted very specific titles and intenders who have the ability to buy.
Solution
This campaign focused on the end product of an agile, well working supply chain – one that delivers the medicines that people need on time without interruption. Imagery for this campaign focused on different members of the supply chain, from researchers, workers on the line, drivers, to the pharmacists themselves. Connecting the pharma supply chain and sharing information is traditionally a complex, expensive process. This campaign plays into APT’s benefit of creating a single source system that brings together different members of the supply chain. Imagery for this campaign was focused on the individuals and how they either benefited from APT or how APT helped them be better at their job.
Results
Working with Overdrive allowed TraceLink to fully utilize their key competitive edge, which is their deep network of supply chain partners who are already using the platform.
Overdrive Interactive
Are you driving measurable ROI? With an unrivaled passion for measurable success, our team empowers enterprise clients with the scalable digital advertising and bolt-on marketing operations teams they need to survive and thrive in today’s digital-first economy. Our seasoned experts and consultants untangle the marcom and martech mess to keep our...
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