Samsonite grows their Facebook community!
Challenge
Samsonite wanted a creative way to increase the size and increase the engagement levels of their Facebook community. Overdrive developed a custom contest platform and campaign to do just that.
Solution
Overdrive crafted dozens of Facebook ads that targeted likely buyers throughout the network, to help increase awareness and the size of the participating community. They designed and developed this customized Facebook tab to not only promote the attributes of the contest, but to also feature a winners list updated in real time.
Results
During the course of the sweepstakes campaign – which lasted only 15 days – the campaign generated significant value in both the size of Samsonite’s Facebook community and continuing engagement levels. Overdrive’s integrated approach also helped to sell thousands of products.
Overdrive Interactive
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