ACTS - NOVUS Walk for Water
Along with the teams from ACTS and NOVUS, the objective was to help spread the word about the NOVUS Walk for Water in Langley. Raising awareness about the daily struggle of villagers in Uganda was accomplished by hosting a community event. People of all ages were given the opportunity to experience what villagers must endure everyday to collect water, a resource we take for granted. It was eye-opening for everybody we reached.
We saw the opportunity to increase attendance by ramping up PR efforts. Throughout the campaign, we reached out to media and influencers to help amplify the great cause. The coverage resulted in $34,688 of earned media. We used our ad spend to expand reach on social media plus further boost social media posts from influencers. Media coverage included Langley Advance and Langley Times. The Press Release was also shared with Vancouver Sun and Vancouver Province to put the event on their radar and build a relationship to benefit future pushes.
DIGITAL EFFORTS More than 50,000 impressions of blog posts and Facebook event We strategically targeted based on interests and geography – this ensured we were spending ad money effectively 384 clicks on Surrey604 post 356 clicks on Facebook event 34.6K EARNED MEDIA PR EFFORTS $34,688 of earned media Media Coverage in: Langley Advance and Langley Times Influencer coverage: Megan Lewis, MomMomOnTheGo, North Shore Mama, Valley Mom, and Surrey604 Press Release shared with Vancouver Sun and Vancouver Province – this helped make them aware of the event and will benefit future pushes
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.