Winning with TV: Curry College
Challenge
What do you do when no one’s commuting due to COVID-19? You strategically shift your media mix. That’s what we helped our friends at Curry College do for the Curry College Division of Continuing and Graduate Studies.
Solution
Our new “This is Your Time” campaign features a series of 3 spots airing across TV platforms and devices, designed to capture our audience where they’re spending their time: in front of their screens. Together with our 5HD team, we’ll be able to track the success of this effort in more ways than ever before. Keeping a close eye on changing consumer behavior, we were able to help the Division quickly pivot to a brand-new strategy that pressed pause on our billboard run in favor of video and TV. We helped Curry communicate that now, more than ever, “this is your time” to change careers – to follow your dream – to try something new. With so many of us between jobs, looking to an uncertain future, and all of us spending much more time at home, it’s the perfect time to focus on you and get to that next level in your career.
Results
And the results? Look for updates soon, as this campaign rolls out throughout the summer. Check out the spots right here, and during the WBZ morning news, CBS This Morning, while scrolling Facebook or Instagram, and across your favorite shows on CNN, ESPN, Food Network, and more.
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