The CFO Alliance
Challenge
The CFO Alliance is a professional community of more than 7,000 Chief Financial Officers and the host of frequent learning and networking events in more than 13 cities across North America. The CFO Alliance required digital marketing support in order to drive member registrations, increase event attendance, and attract national sponsors.
Solution
Modern Marketing Partners supported these initiatives with a variety of services including: Email marketing and list development Website improvements and conversion rate optimization Paid search and social media advertising Content creation: surveys, whitepapers, infographics Logo design and other graphic improvements
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