Havoline SP
A Marketing Story by
Fullpack Comunicação
about
Texaco Lubricants Europe
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Challenge
In 2020, Texaco brought to the country the first lubricants in the API SP category, as part of the already established Havoline line.
Solution
To create the campaign to launch this unprecedented product on the market, Texaco, a leader in techonology and innovation, once again relied on Fullpack's expertise in working with the brand.
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