Engaging the audience of Harley-Davidson!
Challenge
The major challenge proposed was that Harley-Davidson needed a way to turn fans, followers, and other online activities into actual retail/dealership visits. Engaging their audience in a way that promoted this kind of engagement was the goal of Overdrive’s campaign.
Solution
Overdrive proposed a social crowdsourcing promotion that created a photo mosaic. Users could submit their photos, be part of the Harley-Davidson catalog cover, visit the stores to get the catalog that they were part of, and find their photo in an online version of the mosaic.
Results
Harley-Davidson’s audience loved the campaign and the photo mosaic it created, and saw a huge boost in their social media engagement!
Overdrive Interactive
Are you driving measurable ROI? With an unrivaled passion for measurable success, our team empowers enterprise clients with the scalable digital advertising and bolt-on marketing operations teams they need to survive and thrive in today’s digital-first economy. Our seasoned experts and consultants untangle the marcom and martech mess to keep our...
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.