Grizzly Tobacco Outdoor Corps program

A Marketing Story by Archer Malmo about mygrizzly.com

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mygrizzly.com

Increase Brand Awareness

Challenge

The Grizzly Outdoor Corps program specifically targets the hardcore hunting contingent of the smokeless audience. Corps was designed to partially direct the brand's charitable giving to hunting and conservation causes, but as a consumer touchpoint, it wasn’t reaching its potential for engagement with its target audience.

Solution

We helped transform the program by shifting it to a brand experience that provided the hunting and fishing audience with enriched opportunities online and in-person. Engagement increased with related content and the chance to go on expeditions with other fans.

Branding Strategy

Inbound Marketing

Source: https://www.archermalmo.com/work/grizzly-outdoor-corps/

~209 Employees

$25,000 Min Budget

1 Stories

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Archer Malmo

Memphis, Tennessee

archer>malmo is a family. Yeah, our employees actually care about each other and help each other out. But we're speaking metaphorically here. a>m's core services are advertising and new media, and we've got four other family members who all have special...

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Grizzly Tobacco Outdoor Corps program

Challenge

Solution

Archer Malmo

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