Cynosure's SculpSure product
Challenge
Cynosure is a leading developer and manufacturer of a broad array of light-based aesthetic and medical treatment systems. Their products are used to provide a diverse range of treatment applications such as hair removal, skin revitalization, and scar reduction, as well as the treatment of vascular lesions. Cynosure came to Overdrive to increase the number of physician consultations generated by their paid search and digital lead generation programs for their SculpSure product. SculpSure is the world’s first FDA-cleared laser treatment for non-invasive lipolysis of the flanks and abdomen.
Solution
Overdrive restructured the SculpSure paid search program in order to target and focus on users with a demonstrated interest in the SculpSure product and associated benefits. Overdrive designed and developed a lead gen-focused microsite that accurately conveyed the SculpSure brand while also leveraging advanced technology such as IP-based targeting to deliver geo-specific provider results. Overdrive also designed and developed banner creative that complimented the SculpSure brand and enabled the campaign to extend its reach via display advertising.
Results
Thanks to the campaign with Overdrive, Cynosure was able to see a noticeable change in their business. Across the campaign, they had an increase of 62% in conversion volume, 88% in conversion rate, and their cost per lead decreased by 40%!
Overdrive Interactive
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