Orange County United Way creates awareness to help end homelessness!
Challenge
The purpose of this non-profit marketing campaign was to create awareness and investment from Orange County’s (OC) businesses and community in ending homelessness, increasing financial security and student success .
Solution
Sagon-Phior firstly developed a brand and marketing strategy for the master brand, United Way Orange County, then did the same for its three major initiatives. Next, they created a bold visual identity and an emotionally charged messaging platform. This was applied to a campaign including a brand guide, digital marketing and videos, social media, print and outdoor advertising, and a website.
Results
Since launching a campaign with Sagon-Phior, United Way OC has seen a decrease in homelessness by 17%!
Sagon-Phior
At Sagon-Phior, we are a digital branding and marketing agency that strives to establish powerful connections between brands and their customers through emotional marketing, branding, and technology. Our focus on emotional marketing allows brands to gain a better understanding of the crucial but often unnoticed patterns of customer behavior, emotion...
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