New Domain Earns Nearly 700k Monthly Visitors in 18 Months
A Marketing Story by
Fractl
about
alcohol.org
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Challenge
In late 2017, addiction information specialists Recovery Brands asked Fractl to help migrate an older, underperforming domain—Alcoholic.org—to a new domain—Alcohol.org—and position the rebranded domain as an authoritative resource devoted to educating the public about alcohol abuse and rehabilitation
Solution
Our strategy focused on producing best-in-class content at a massive scale and creating a truly authoritative brand, ultimately leading to Alcohol.org becoming one of the top performing sites pertaining to alcohol abuse and treatment on the web.
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