Challenge
Aqua America is the second largest publicly traded water utility in the U.S., serving eight states and three million consumers. They needed a solution to strengthen, evolve and systematize their brand.
Solution
Discovery Session Geographic challenges required a hybrid of three discovery sessions to get to the heart of the brand and gain consensus from the C suite. Brand Strategy The positioning and strategy focused on Aqua’s deep history and expertise, efficient operating model and environmental stewardship. From this, “The groundwork for a better tomorrow” was born. Creative Development Tag built out a branded solution that encompassed customer communications, internal communications, business development, investor relations and included assets like infographics, videos, bill inserts, ads, trade show materials and more. The solution offered easy-to-access templates and other supporting materials for business development and community outreach. Brand Adoption Aqua has a dispersed employee base (half field and half office), so to reach them successfully we created a launch package that was sent to each employee’s home. It included a letter from the CEO, a brand guide and branded giveaway item.
Results
The consistency of Aqua’s brand increased dramatically. A meaningful way to communicate the importance of Aqua’s promise to municipalities, customers and employees. A better customer experience through streamlined programs and communications.
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