Cornerstone OnDemand

A Marketing Story by Original9 Media about Cornerstone OnDemand

1 Views | 0 High Fives

Product Launch

Challenge

In the crowded market of HR software, Cornerstone needed to be more than just another SaaS provider. They wanted to guide executives through a rapidly changing new world of work as a credible, connected thought leader.

Solution

In 2015 we launched ReWork, an online magazine about the future of work with the goal of showing executives how cutting-edge talent strategy can lead to true business impact. Since then we have helped expand the ReWork voice and point-of-view into other Cornerstone marketing content. REWORK: THE VOICE OF A NEW WORLD OF WORK ReWork is now one of the leading corporate HR publications in the industry, with high profile contributors including HR executives, academics, analysts and even a cartoonist. SUPPORTING THE CORNERSTONE MARKETING MACHINE Original9 supports other areas of Cornerstone’s marketing strategy including the creation of curated ReWork guidebooks for lead-gen, SEO-driven content development, executive byline writing, and PR campaign support.

Website Creation

Digital Copy

Results

30 industry influencers are regular contributors to the site, underscoring the brand’s credibility and reach Traffic to ReWork now represents more than 20% of Cornerstone’s overall web traffic More than 10,000 subscribers receive ReWork’s weekly newsletter EXPANDING THE REACH OF REWORK Original9 helped grow ReWork by 47% between 2017 and 2018 through a strategic distribution program including a weekly ReWork newsletter, an influencer social promotion program, and a strategic paid promotion effort.