Archie Rose Distilling Co.
Challenge
Archie Rose Distilling Co. is a Sydney-based distillery renowned for its gin, vodka and whisky. Established in 2014, they're the first independent distillery of craft spirits in Sydney since 1853. Their handcrafted and artisanal approach focuses on the experience. Craft spirit enthusiasts can visit the distillery, sip beverages in an atmospheric bar and tour the facilities — that's how they've built such an enormous cult following already. Cementing their online presence has contributed greatly to their growth. The best part? Their return from digital marketing continues to skyrocket. Archie Rose partnered with OMG and our partner agencies Kindred Story and Squad Ink to execute a truly multi-channel approach. Key problems High competition in the field of specialty liquor, since it's dominated by a handful of industry giants. Need to translate the seamless and personalised offline experience into the online experience.
Solution
Archie Rose are finding success online with a truly multi-channel approach that reached more of their ideal customers. In the right place, at the right time. On the digital front, our custom strategy delivered waves of new customers that keep coming back. OMG partnered closely with Kindred Story as they crafted evocative storytelling oriented to Archie Rose's business goals. We also worked with Squad Ink as they delivered truly exceptional and stunning design that set Archie Rose's products apart. Custom SEO strategy to boost online visibility and attract 1,000s of qualified website visitors. Hyper-targeted PPC campaigns to reach the most ready-to-buy customers. Finetuned Facebook Advertising campaigns that facilitate conversions and align with Archie Rose's artisanal brand. Partnering with other creative agencies to offer our client the full-suite experience.
Results
500% Growth in return on ad spend (ROI) 30% Increase in organic search traffic and revenue 200% Growth in paid revenue 200% Decrease in cost-per-click (CPC) for paid
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