Going Viral With #Sky150
Challenge
SKY Helicopters is a helicopter company located in Pitt Meadows, BC, that hosts Pacific Northwest flight adventures and exciting sightseeing experiences from Vancouver to the Lower Mainland. These flights are an exciting tourist experience as well as a huge draw for locals to experience their beautiful backyard in a new way. When campaigning for a company around a national holiday, you’ve got to think outside the box. It was a make or break situation for SKY Helicopters who needed to bulk up sales and generate awareness about their brand.
Solution
To celebrate Canada turning 150 years old, SKY Helicopters worked with a partner company to wrap one of their helicopters with the Canada 150 logo. The helicopter was the foundation for a SKY 150 campaign that offered all Canadians the chance to win one of 150 gift cards worth $100 each. A big part of our campaign entailed reaching out to over 100+ social media influencers, some who we had a previous strong relationship with and others who were hand selected because of their account vibe and audience engagement.
Results
During the campaign, SKY Helicopters pages likes went up over 6,000, reach was just under 258,000, and total video views was at 49,661. The campaign increased their social media following by 140%, from 11,134 to 15,559 and introduced their brand to a total of 90 new audiences through social media influencers. While the focus of our campaign was to increase the brand awareness of our client and reach out to a new audience, we saw an unexpected spike in website traffic compared to the previous year (+ 629%). After a successful campaign, SKY Helicopters was rewarded with a cover photo and article about the success of their #SKY150 wrapped helicopter in Vertical Magazine—a prestigious publication for those in the flight and tourism industry. 25% Increase in sales 25% Increase in new visits 25% Transaction increases 99%Increase in overall revenue
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