Wayman Moves From Disjointed Student Acquisition Efforts to Inbound Marketing
Challenge
About Wayman Aviation Over the last 30 years, Wayman Aviation has developed into one of the premier Flight Training institutions in South Florida partnering with Miami-Dade College, Embry Riddle Aeronautical University, and Pan Am Academy. They offer a full career prep for FAA certification, to college careers, type ratings, and flow through to airlines such as Sky West and Silver Airways.
Solution
Wayman Aviation had always been aware of inbound marketing, but never had a dedicated team capable for executing it properly. Operationally, they leveraged Insightly (CRM) but struggled with to see ROI as student prospects continuously fell through the cracks. After revealing their marketing challenges to OnFocux, Wayman decided to commit to inbound and hand over the reigns to this experienced marketing agency.
Results
And here are the results after just 12 months. 57% Year-over-year increase in website traffic 182% Year-over-year increase in leads 80% Increase in visitor-to-lead conversion
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