Challenge
HID Global is the #1 supplier of secure identity solutions in the world. They turned to TRAFFIK to define their brand story and market their deep catalog of targeted solutions in 32 countries across the globe through audience-specific strategy and universally appealing creative.
Solution
Partnership Overview AUDIENCE Finance, healthcare, education, government and other organizations in need of secure identity solutions for digital and physical environments. GOAL Define the HID brand story and develop campaigns across markets, languages and locations to increase awareness and adoption of HID security solutions. PROCESS Conducted deep market and audience research to develop universally appealing campaigns that drive growth across borders and cultures. LOCAL TOUCH, INTERNATIONAL APPEAL Driven by deep insights into HID Global’s position in international markets and the rapidly evolving identification security needs of a variety of organizations, TRAFFIK developed a carefully honed strategy focused on creating segment-specific messaging aligned with universal brand standards. SPEAKING A GLOBAL LANGUAGE Partnering across multiple campaigns, TRAFFIK developed aggressive, attention-demanding creative to engage each targeted demographic and drive growth across a wide range of sales channels. By leveraging a clearly defined brand position, we were able to communicate a consistent, unified vision for the future of identity security across all markets, languages and audiences—while remaining sensitive to the distinct cultural nuances of each segment.
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