Andrew Peller Limited: The wine shop

A Marketing Story by Northern about AndrewPellerImports

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AndrewPellerImports

Increase Sales

Challenge

With a surge of online shoppers turning to eCommerce due to COVID-19, Andrew Peller urgently needed a high performing digital storefront. Coronavirus has driven 3 in 10 Canadian consumers to shop online for items they would traditionally have purchased from a brick and mortar store, which were Andrew Peller’s primary source of retail sales prior to the pandemic. Although they had existing digital commerce available, it was not responsive or optimized for search, which restricted discoverability and created a frustrating navigational journey. Following the sudden shift in consumer behaviour, making a switch to focus on eCommerce was critical to continuing Andrew Peller’s retail operations.

Solution

With a thoroughly planned execution strategy, Northern Commerce orchestrated a complete Magento 2 build in just 30 days. Magento’s robust product management capabilities and nimble scalability enabled Northern to develop a quick-to-market solution to take advantage of the fast-growing demand for eCommerce. Following a proven formula of careful planning and timely execution, the Northern Commerce team mapped out the build from discovery through to testing and deployment—ensuring each of Andrew Peller’s requirements were captured along the way. HOW WE DID IT Leveraged Northern’s homegrown Compass theme to expedite Andrew Peller’s ability to go to market using Magento 2. Unified Oracle and Magento 2 through a custom integration built to capture important order, shipment, and customer data in the Oracle enterprise resource planning (ERP) system. Optimized for peak search engine performance through extensive keyword research and framework to inform site structure and optimization. Ensured WCAG 2.1 Level AA compliance with additional pixel events added and determined optimization efforts with this actionable data. Integrated with the commerce protection platform Signifyd to ensure The Wine Shop was safe and secure from online fraud.

E-Commerce