New South Mortage
Challenge
Dated website with no structured PPC spend and no trackable results
Solution
New website Website optimization overhaul Social media marketing strategy Local SEO overhaul High-authority link building
Results
Having a new, well-designed WordPress website was the first crucial step to success in this project. Once that was in place, we overhauled the Adwords account and began tracking conversions. Finally, implementing a chat functionality made a huge difference in terms of mortgage inquiries (and revenue). Metrics such as 60% bounce-rate improvement are indicative of creating a user-friendly, engaging website that allowed our client to in turn help their clients. +603% Sessions +412% Unique Sessions +2,673% Page Views +295% Pages per User -60% Bounce Rate improvement +269% Google Organic traffic +204% Direct Traffic 366 New customer chats
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