Challenge
Imagine a world where ordinary hygiene products are a luxury. Although, there is no need to imagine - many people in Africa face this problem every day. For example, for most African girls and women, menstruation becomes a real challenge due to the lack of opportunity to buy medical pads and tampons. It is this problem that Bambody company can help to solve.
Solution
We created a logo and packaging design for New Guinea Coffee Co. Its founder David Kyngdon also owns Bambody company that creates and sells comfy protective underwear. Bambody products have already received a positive response in the United States, Australia, Great Britain, Canada,Germany and the CIS. David was contacted by an African charity organization dealing with the East African Masai ethnic group. They asked to donate some of the goods to the girls of the tribe. Girls of this tribe during menstruation may not leave their homes at all, which affects badly their education and social status: the Masai have a patriarchal system and men pay little attention to the problems that women face. Some women use pieces of fur instead of pads, which do not have good absorption Social inspiration We decided not to stand aside and helped our client to develop a design for this special product line. David did his own research and paid our attention that the Masai art has rich colors. He was especially impressed by the brilliant shades of green and blue. For reference he provided a selection of patterns from the Internet that he liked. Color matters! While working on the design for Bambody products, we realized that color plays an important role in the life of Masai tribe. Therefore, we decided to use a standard palette. Traditional ornamentation We were inspired by traditional Masai ornaments. In this way, we created several concepts of patterns that do not deviate from the general style of the tribe. We think such designs should attract the attention of Masai girls and women, and give them more confidence to use this protective underwear. Unfortunately, due to the global pandemic, this underwear has not yet reached its main destination. However, we hope that in the near future, Masai women will still be able to enjoy Bambody products which we designed with special diligence.
NOME
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