rf IDEAS
Challenge
rf IDEAS is a global leader in secure user authentication solutions for healthcare, manufacturing, government, enterprise—any industry where security is critical. The company turned to Symmetri to redefine its brand in a competitive marketplace and ensure its growing roster of innovative access control technologies and platforms would be well positioned with customers and partners alike as the need for secure access expands.
Solution
While the technologies that rf IDEAS creates range from nano-sized readers to biometric capabilities, the brand strategy focused on a more elemental idea: Trust. By demonstrating how rf IDEAS’ solutions enable trust in the workplace, we could focus on the company’s ability to boost productivity, create workflow efficiencies and solve challenges across vertical markets. A bold brand identity, revamped website and robust digital marketing campaign helped to bring this simple yet powerful message to life while still showcasing leading-edge product innovation.
Results
In a year in which a global pandemic forced cancellations of trade shows, sales meetings and other traditional customer channels, the rf IDEAS website and digital marketing campaign ensured a steady flow of inquiries from customers and prospects, including from those interested in contactless authentication from home or work. The launch strategy also encompassed company employees and resellers who benefitted from a more intuitive, solutions-focused product architecture
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