Build connection, bring harmony
Challenge
With a growing number of food brands offering healthy options, how could One Degree Organic Foods get consumers to choose their products? The challenge to CREW Marketing Partners was to create a brand that promotes sustainable living, ensuring that One Degree’s connection with farmers is a major talking point of any campaign.
Solution
CREW Marketing Partners trademarked the “All ingredients from Farmers We Know” message to bridge the gap between consumer and farmer, building trust and connection. Leveraging the “O” from the brand name, they showcased the product across packaging to communicate harmony and connection. In addition, they chose to highlight the faces of real farmers on the back of the packaging, along with a QR code that brought the consumer to a unique product landing page with more information on the specific farm and farmer. Helping to develop trust and community was vital to the brand.
Results
One Degree Organic Foods has seen a significant growth in sales since the launch in 2017. CREW Marketing Partners was able to take the brand and infuse new life into it with a refreshed brand strategy, photography, and packaging. They were successfully able to handle the packaging process from conception to production.
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