The Walking Dead: No Man's Land by Numbers
A Marketing Story by
Nara Media
about
Next Games
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Challenge
Since the game launch in September 2015, we have enjoyed working closely with Next Games on their user acquisition and reactivation activity. Initially concentrating on paid social, we have since collaborated to build out the portfolio with additional activity across a range of other channels.
Solution
Services used: Strategy & campaign planning Campaign management & optimisation Creative services Reporting & analytics
Results
2800000 paid installs 11 channels 14 languagues 188 countries 20000000 players worldwide
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