Challenge
Bell Aliant is one of North America's largest telecommunication providers. Providing telecom and internet services to homes in several provinces across Canada. Challenge Identify customer pain points or areas of struggle online and implement content and other improvements and/or integrate into the website development plan.
Solution
A dynamically innovative SEO platform, following a full scale and in-depth site audit, optimized for search and users.
Results
22% increase in transactions in year 1 25.6% increase in deflected calls and 25.6% increase in $ savings due to call deflections. We achieved results through a combination of improvements to the website information architecture, and focused SEM and SEO campaigns and significant improvements to site content across product and support.
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