Challenge
As part of Climax’s close partnership with Honda, we also work extensively with their Acura product line. Working with Acura requires our entire team – from designer to developer - to be aware of branding and voice. From our first project, we needed to communicate the company as a premium brand; invoking style, sophistication, and attitude. Here is how we’ve done that so far.
Solution
OUR APPROACH Out of all our work with Acura, one project that stands out is the new models homepage. As with our later redesign of Canon Canada, this project relied heavily on visuals. We wanted to create a beautiful interface for Acura’s customers, which would show off the sleekness and elegance of the company’s products.
Results
SUCCESS IN THE SMALL DETAILS While much of this project’s focus was in communicating a visual message, our team obsessed over the technical approach. As with all Acura projects, we are 100% responsible for back-end infrastructure, along with all logic, hosting, API's, and UI functionality. Working with the team at Acura, we made sure everything fit within their ecosystem and worked seamlessly together. This helped ensure no lag time, styling issues, or negative effects on the user experience. There was no room for error.
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