Challenge
The NHL/NHLPA had multiple media days with numerous players prior to the 2021 hockey season, and had amassed a large amount of video footage they needed edited per each media outlet and for the player(s) specifically. They asked us to edit down over 40 videos, and we had 3-weeks to complete the project.
Solution
Our team gathered all hard drives from the existing NHL production team, sifted through every piece of content to produce and edited 46 videos for the 2021 NHL/NHLPA to showcase the new media partners for the league, including ESPN and Turner. Each video features prominent NHL players discussing on and off the ice topics, playing video games, posing for network openers, and describing their favorite moments in league history. NHL Partners Featured: ESPN, SportsNet, NHL Social, NHL Network, NHL Images, TVA, Turner, EA Sports, Adidas
Results
We completed the 40+ video ask in roughly 2.5 weeks.
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